Plaintiff Arbitron is an audience measurement firm which
provides ratings information for such media as radio and television.
Plaintiff prepares different reports for different media markets including
Cleveland, Ohio. Arbitron licenses its reports to its
customers and owns copyright registrations in its Cleveland Radio Market
Reports. Defendant WKYC is a television station in
Cleveland. Plaintiff alleges that part of WKYC’s promotional media kit
presentation to potential advertisers included a list of demographic ratings
from Arbitron reports. (In one of the footnotes in the media kit – WKYC
lists the Arbitron Reports as its source for the information.) Arbitron
alleges that WKYC is not a licensee of Arbitron. The list containing the
information from the reports is alleged to have been distributed in over 40
media kits.
Defendant has not yet answered.
