Wednesday, March 6, 2013

Arbitron sues Cleveland television station

Plaintiff Arbitron is an audience measurement firm which provides ratings information for such media as radio and television.  Plaintiff prepares different reports for different media markets including Cleveland, Ohio.    Arbitron licenses its reports to its customers and owns copyright registrations in its Cleveland Radio Market Reports.    Defendant WKYC is a television station in Cleveland.  Plaintiff alleges that part of WKYC’s promotional media kit presentation to potential advertisers included a list of demographic ratings from Arbitron reports.  (In one of the footnotes in the media kit – WKYC lists the Arbitron Reports as its source for the information.)  Arbitron alleges that WKYC is not a licensee of Arbitron.  The list containing the information from the reports is alleged to have been distributed in over 40 media kits.
Defendant has not yet answered. 

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